Lucas Lima

Intimus “She Can” NFT art festival (Latin America)

Idea co-owner, solution architect and full-stack engineer of the first marketing campaign utilizing NFTs for community building as part of Intimus’ 3 years strategy to build digital communities.

Solution: High-fidelity prototype for consumer validation using a Next JS front-end with Flowbite components (Tailwind) and EVM Smart Contract managed through ThirdWeb SDK.

Tech Stack: ThirdWeb / Wagmi / Connect Kit / Alchemy / IPFS / NextJS / Azure.

“Proof of Achievement” Non-fungible Awards (Global)

Idea owner, solution architect, solidity engineer and product owner of an internal experiment to “de-risk” and show value of Web 3 technologies to businesses and Global IT leadership. Award NFTs in 2022: “CIO Awards”, “R&E Technical Excellence” and “Global Digital Innovator of the Year” OpenSea.

Solution: EVM Smart Contract Factory deployed on Polygon (L2) to manage Smart Contracts (awards) with ERC1155 tokens (multiple owners).

Tech stack: Hardhat / Alchemy / Piñata / Wallet Connect / React / Storybook / Web3.js / GraphQL / Azure.

“Point of View” (POV) on Metaverse (Global)

I discuss the potential of decentralized metaverse and blockchain networks, as well as the possibilities created by decentralized applications and non-fungible tokens. The POV article explores how these emerging technologies can be used to innovate and create value for CPG corporations. By leveraging the reduced cost of verification and networking of non-fungible tokens and decentralized applications, CPG corporations can create new revenue sources and better engage with consumers.

Solution: A point of view article presented to the CIO organization and the Global Digital Technologies Solutions organization on the evolution of the concept Metaverse, diving into some of its building blocks and how the maturity of decentralized blockchain networks have contributed to a alternative proposal of what the Metaverse will be. It also looks at the functional role of crypto and non/semi-fungible tokens.

Computer Vision Model and APIs (Global)

Solution architect and ML engineer to train a transformers model for classification of poop color, served through APIs on Azure to a React front-end pilot application poposcan.com

Solution: This initiative has 3 distinct architectures that have been developed to test different hypothesis and provide options for markets with specific needs. First version was developed in-house using a React Front-end, Azure serverless functions behind API management and a non-relational DB. Second version was built by a partner with computer vision expertise, which used images from our R&E to train a classification model and also provisioned a newer version of the front-end. Third version mocks up the machine learning model using RGB color maping to cut costs and reduce maintenance needs, priding very similar results. A in-house transformers model has also been trained using data collected from real consumers from the previous versions with very positive results.

Refill+ Nestle Waters Smart Water Dispenser (Global)

Principal architect leading the redesigning of the global Nestle Waters Refill+ smart water dispenser for first roll out in Europe to confirm POC assumptions and test initial hypothesis.

Solution: IoT water dispenser activated with a Mobile App and/or NFC bottles, integrated with AWS IoT Hub for device governance, Magento headless eCommerce backend to handle orders, Drupal front-end and SAP asset management workflows. See machine here.

“Blue Ears” Rapid Experiment (Global)

Idea-owner, solution architect and project manager of the rapid experiment using Industrial IoT Microphone to train ML Models to analyze the sound of food processing equipment in factories in partnership with OneWatt.

Solution: Industrial IoT Microphone "E.A.R.S" integrated with a SENS-AI neural stack AI and APIs for corporate data analysis and decision making.

"NEO" Rapid Experiment (Global)

Idea-owner, solution architect and project manager of the rapid experiment using an open source Mobile Application with Machine Learning to help the crowdsourcing of images of Nestle coffee machines to compose a dataset for training a computer vision classification model for use by our support chatbots.

Solution: Mobile app developed using Flutter (outsourced software developer) interacting with GCP APIs for image storage and ML Model rapid training using AutoML.

Technical project manager, part of the Mobile Field Sales team, responsible for managing the global roll out of Mobile applications for the Field Sales teams in North America as part of the Sales Force Automation program in North America.

• Total Deployments: 7 Projects
• Users Affected: 6000+ Sales Reps
• People Managed: 15+

My expertise in project management, combined with my knowledge of digital technology and innovation, has enabled me to volunteer as a Project Manager and Product Manager for Brasa Design, a Web 2 creative design agency specialized in working for Brazil's third sector (private non-profitable organizations), providing consultancy and guidance to help them reach their goals. See their portfolio

Cultural historical records lay the foundations for better understanding and dialogue between generations and societies. It is therefore of extreme importance to practitioners, researchers, and our society in general to find ways to document the practice of intangible cultural heritage, ensuring the survival of its elements and traditions.

Article Link

Intangible Cultural Heritage Inventorying using Blockchain Networks © 2023 by Lucas Maia Souza Lima is licensed under Attribution-ShareAlike 4.0 International

Participant of a roundtable discussing the how brands are leveraging Web 3, NFTs and the Metaverse concept, to create shared value. Participants discussed topics such as the potential of the metaverse for brands, the use of blockchain-based non-fungible tokens, the implications of Web 3 for brands, and the potential of virtual stores, challenges associated with these technologies and the opportunities for businesses to create new models and experiences.

An audiovisual historical archive of capoeira rodas and events around São Paulo, Brazil. The first and largets historical archive online of the world. CapoeiraViva.net

Launch of the project "Historia e Quadrinhos Podcast" with a group of historian teacher friends tht developed a novelty methodology to teach history using comics in Brazil. I was responsible for the Website and Social Media.

Speaker at WordCamp St. Louis 2015 and 2016 on Managing WordPress projects.